As of July 1st, 2023, Standard Universal Google Analytics properties will stop processing new hits on your website.
Have you migrated to Google Analytics 4 (GA4) yet?
If you still rely on Universal Analytics, we recommend that you start preparing now by setting up and switching over to a Google Analytics 4 property (GA4).
So why is Google making the switch...
In a few months, Universal Analytics (UA) will be discontinued and replaced by Google's next generation of measurement solutions. Google has urged users to switch to Google Analytics 4 (GA4) as soon as possible because Universal Analytics will stop processing new hits as of July 1st, 2023. Although you can continue using Universal Analytics until that date, it is recommended that you switch to Google Analytics 4 sooner rather than later.
On our news page, we take a closer look at Google Analytics 4 (GA4) and all you need to know about the upcoming Google Analytics upgrade deadline.
You can read More by visiting - https://nmcreative.co.uk/google-analytics-4-what-you-need-to-know/
