Do you sell products online? Product videos are one of the most effective tools in the box when it comes to online marketing. If you want to increase your online sales in 2022 videos should be a part of your marketing plan.
Positioning a product in your customer's lifestyle is one of the most effective ways to boost sales. Videos help potential customers to imagine themselves using your product in their everyday life.
"85% of marketers ranked short-form videos as the most effective type of social media content in 2021"
Do you sell products online? Product videos are one of the most effective tools in the box when it comes to online marketing. If you want to increase your online sales in 2022 videos should be a part of your marketing plan. Social media has changed how we search for new products, restaurant recommendations, holidays, service providers and more. Out of all the social post types available, videos perform the best and on average get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels (Sprout Social).
We know we should be using video, how do we get started?
With more and more companies putting video at the centre of their marketing plan it’s important that your content is high quality and well thought out. Don’t just rush to your phone’s camera app and post the first thing you film. Define your message and figure out what the purpose of your video will be first. Do you want to build trust by taking your followers behind the scenes? Or show what your product can do with an explainer video and set customer expectations.
"Video ads perform better than other ad formats on Facebook"
If video has been on your radar for some time but you just don’t know where to start, get in touch. Every project starts with a no obligation video consultation. We’ll chat about your brand, what your message is and what you want to achieve with your video. If you decide we’re the right fit for your company we’ll jump into project planning and get creative.
Need help creating product videos for you business? Get in touch: